Insights

Notes from building software, AI and 3D

Short, practical articles on the decisions that shape a project's outcome — written by the people doing the work.

3D5 min read

Where 3D Belongs in Brand Communication

3D is not decoration. Used precisely, it explains products faster than any other medium available.

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Web5 min read

Web Performance That Holds Up After Launch

A fast launch score means little if the site slows down as content grows. Build performance into the structure.

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AI7 min read

Building AI Agents That Actually Help

Grounding, guardrails and escalation matter far more than model choice when an assistant faces real customers.

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Software6 min read

When Custom Software Is Worth It

Off-the-shelf tools solve common problems well. Here is how to tell when your process has outgrown them.

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